I received permission to go share this game with the residents of a local nursing home, during their regular recreation time. Several people where sitting on the front porch when I walked up, so I said hi and told them I was there to play a new game. The group’s unofficial spokesperson, a not real old woman with thick glasses (you could tell she could barely see), said to come and get them as soon as I was ready. The others nodded in agreement. I felt so enthused!

As Dr. Spock’s “if it feels good do it”, “me” generation of baby boomer grows older they fight the effects of aging tooth and nail the entire way. Proof of this obsession is the increase in the use of products designed for the sole purpose of hiding the signs of age.
Creams and lotions claiming to reduce wrinkles and firm skin hit the market almost every week.

AlzheimerSupport.com
03-01-2002

Brain Savvy Senior board game may be the best new weapon in the fight against dementia in older adults. This game stretches and strengthens the mind to increase mental function.

There seems to be great concern about our elderly and their health issues. It seems odd to me that little attention is focused on measures to keep the mind active, alert, and healthy. Age-related dementia affects a great number of people. As the baby-boomer population continues to age, this number is likely to rise. Two women entrepreneurs, Dr. Jamie McCracken and Dr. Kathy Goff–certified gerontologists, and adult education, creativity specialists- have developed a mentally stimulating board game for older adults called Brain Savvy – Senior EditionTM. The idea for creating this game came in conjunction with the 1988-1990, Quality of Life research study conducted by the University of Georgia. The nationally significant project was designed to increase independence in older adults through physical and expressive activities.

by Diana Schuh

Playing games is serious business for Kathy Goff and Jamie McCracken, two entrepreneurs who have more than fun in mind for the people who buy their products. They are inventors, collectively known as Creativity Unlimited, who have already marketed The Birthday Bash, an everything-you-need-to-throw-a-birthday-party kit, a paper-maché balloon kit, and a hydraulic nail puller, which is under contract with the University of Georgia.